72U is an intensive one-of-a-kind learning experience designed to open people up to new ways of thinking, collaborating, and tackling modern communication problems.
72U is a team of individuals with diverse talents, levels of experience and interests. 72U’s curriculum is created responsively, based on participants’ strengths and needs.
Participants learn from each other as well as from the agency, through process-based collaboration and hands-on instruction. Together, the 72U team will explore the intersection of creativity, culture, technology, storytelling and brand strategy.
The program features structured workshops, guest speakers, independent and collaborative projects, and the opportunity to work side-by-side with agency professionals on agency projects.
The 72U experience is about thinking big, taking creative risks and making things that matter in culture.
In 72U you will develop a hybrid skill set for creative problem solving, a better understanding of your own unique process, and a better understanding of what role you might play in a modern agency environment.
The goal of 72U is to develop talent for the agency and industry as a whole, while helping creative thinkers explore the opportunities available within a modern communication company. 72andSunny hires as many graduates of 72U as possible each session, but there are no quotas, and no guarantee of employment after the program.
You're driven, passionate, accountable, ambitious and resourceful. You know you’re talented, and have worked hard to nurture your innate spark, developing skills and a unique point-of-view. Your intense curiosity has fed a compulsion to build/make/do. You’re hungry to innovate. Above all, you’re excited for a creative journey that pushes you out of your comfort zone.
You may have little to no experience in advertising, but this does not have to be an obstacle to your success. Your outsider’s perspective allows you and your colleagues to surprise and inspire the 72andSunny community from within.
You should feel you have something to teach others, and know you have things to learn. You should be prepared to lead and to follow, ready to handle uncertainty and appreciate viewpoints other than your own.
There is no tuition to participate in 72U. If selected, you'll be asked to contribute a $1,000 investment by December 18th 2013 in order to secure your spot. This money will go towards production of your final 72U project.
This program requires you to be fully invested mentally and physically for 12 weeks and does not allow for significant commitments outside 72U between February 3rd and April 25th, 2014.
Deadline: October 25th
Selection announced: December 11th
Deposit due: December 18th
Deadline: February 14th
Selection announced: March 28th
Deposit due: April 4th
Deadline: June 9th
Selection announced: July 22nd
Deposit due: July 29th