72U is a creative residency designed to open people up to new ways of thinking, collaborating, and tackling modern communication problems. The residency explores the intersection of art, technology and culture. It is an intensive three month program designed for makers and risk takers who want to grow their talents and creativity within a professional setting.
Each session is redesigned based on what’s happening in culture, participants’ skill sets and interests, and the opportunities that are presented. The multi-disciplinary team learns from each other as well as from industry professionals, through project-based collaboration, hands-on instruction and working with 72andSunny teams on brand assignments.
The 72U experience is about thinking big, taking creative risks and making things that matter in culture.
72U transformed a gallery into a one-night-only immersive art experience by covering the walls and ceilings with phosphorus paint. After signing a waiver, each person was given a high powered laser and safety goggles allowing attendees to draw on the light reactive collaborative canvas.
72U created two epic murals in the heart of Hollywood to spark a public conversation about facial recognition software. The goal of the project was to explore how technology is affecting our sense of identity. We were granted the 2nd and 3rd mural permit in LA after a 10 year ban on murals was lifted.
The Turbulence Problem was a custom immersive theater experience created to celebrate the grand opening of 72andSunny's new office in the Howard Hughes building. 72U documented the entire creative process from conception to the event night.
Lolita, a fashion movement imported from the streets of Harajuku, Tokyo, has a thriving group of followers in Los Angeles. 72U followed four Lolitas to investigate their motivations for taking on the extreme style.
You're curious, ambitious and collaborative. You have life experience and a portfolio that expresses your unique point-of-view. You’re a creative hybrid with an area of focus. You should be prepared to lead and to follow, ready to handle uncertainty and appreciate viewpoints other than your own. You’re always learning and your passion inspires others.
This program requires you to be fully invested mentally and physically for 12 weeks and does not allow for significant commitments outside of 72U between May 25th and August 14th.
There is no tuition to participate in 72U. If selected, you’ll be asked to contribute a $1,000 investment by November 26th 2014 in order to secure your spot. This money will go towards production on your final 72U project.
No. Internships teach participants the way of the business. 72U is a creative residency focused on the participants’ personal and creative growth. Through innovation, 72Uers can help transform the future of the advertising industry.
Sort of. For those coming from outside the L.A. area, the 72U house is a pre-furnished home within bicycling distance of 72andSunny. Rent is divided by the number of participants living in the house. There is no long term lease.
It’s not exact, but around 6-8 people are selected to participate per session.
The goal of the program is to provide an environment for participants to hone their craft and focus their career goals so that they go on to do amazing-mind-blowing-face-melting things. Often they end up doing epic things at 72andSunny. But sometimes, their best opportunity is outside of the company.
No! We love and value diversity. People from different countries, backgrounds, paths and professions are encouraged to apply.
Hell yeah it is! Even though we work independently from the company, 72andSunny and 72U are intertwined. 72U contributes to brand projects; hosts guest speakers/instructors from the company; and each 72U participant is assigned personal advisors from within the company’s ranks. One of 72andSunny's values is being generous with each other, meaning.
Yes! Here you go.
What’s your story?, Tell us about your real education, Share what tangible skills you have (programs you know, languages you speak), What makes you interesting?, Name your five favorite blogs or sites for inspiration, What concepts/ideas/philosophies occupy your mind?, What would you like to get out of the 72U experience?, Professionally and creatively, where are you now and where do you want to be?